Welcome to Überground
Conception, illustration and execution for the 2022 merchandise of Hamburg's creative agency Überground.
Client: Überground
Date: December, 2022
Services: Concept, Illustration, Project Management, Photography
Merch for Überground
I was given the honorable task of creating new merchandise for Überground, a small, crazy, wild and well-connected agency from Hamburg. So here it is: a big, colorful hidden object picture that illustrates the everyday agency life with all its little peculiarities and insiders. Whether it's the great office manager Sadet Dayan who cooks for the team twice a week, an Art Directors Club (ADC) nail pudding carousel, coffee-drinking roosters or the managing director Jo Marie Farwick giving clear directions from the background, this picture has it all!
It can now be found on high-quality sweaters, socks, T-shirts where only the outlines of the motif have been screen-printed, gold-decorated greeting cards and limited edition art prints. All proceeds from the collection will be donated to skate-aid. Cool people need cool merch!
