Chice
Conception, design, illustration and execution of Überground's first very own Crémant. Accompanied by a little merch collection and a marketing campaign.
Client: Überground
Date: December, 2023
Services: Concept, Illustration & Product Design, Project Management, Photography
When life gives you lemons, drink Chice.
This Crémant impresses above all with its exquisite look, which was developed after 12 months of maturation by one of the most renowned and best-looking Art Directors in the universe. It also tastes quite passable. The name “Chice” comes from “champagne on ice”. It's pretty stupid that we ended up making crémant instead of champagne… but who the hell cares.
I also created some merchandise for the Chice, such as caps, shirts, socks, sweaters and postcards. Then we photographed it, made some gifs and even created a whole poster and Out-of-Home campagne that was displayed throughout Hamburg.
The Chice also got presented by Jo Marie Farwick at the Forward Festival and we had a small exhibition of our merchandising there.
